E-Commerce Website

Nordic Spirit

Enjoy nicotine, the new
nordic way

Info

I collaborated on the Nordic Spirit project for JTI, working as part of a dynamic team to create an innovative e-commerce platform for nicotine pouches.

My contributions focused on designing and refining the user interface to ensure an effortless shopping journey. We developed wireframes and prototypes that prioritized clarity and streamlined navigation. By implementing a visually appealing design that aligns with the brand's identity, we delivered a digital experience that seamlessly blends aesthetics with functionality, boosting user engagement and sales.

client

JTI

Role

UI/UX Designer

DELIVERABLES

Wireframes, UI Design, Prototype in Figma, Writing UI specifications

Challenge

Design an intuitive e-commerce platform that simplifies complex product information, aligns with Nordic Spirit’s Scandinavian brand identity, and drives user engagement.

Impact

  • Boosted conversion rates by optimizing user flows and simplifying the purchase journey.
  • Strengthened brand recognition through distinctive, modern design elements.

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